Welcome to EA Digital

Email Marketing for Adventure-Driven Brands

We help fast-growing outdoor & lifestyle brands scale their Retention programs through strategic Email and SMS Marketing.

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Revenue on Repeat

Email Marketing isn’t just a strategy—it’s your most dependable revenue channel. We build and optimize email & SMS flows that turn new customers into loyal ones, while helping you grow your list with high-intent leads.

  • Build Flows That Convert
  • Emails Your Customers Want to Open
  • Turn Traffic Into Subscribers
  • Deliver Personalized Messaging

Emails That Land

Strategic campaign management that keeps your email and SMS program running smoothly and profitably. From segmentation to send, we handle the details so your messages hit the mark every time.

  • Plan Campaigns That Convert
  • Customer-First Copywriting
  • Designs For Every Device
  • Segment With Purpose
  • Land in the Inbox (Not the Spam Folder)

Work With Us

When it comes to Email Marketing Management, we take care of everything— that includes copywriting, strategy, segmenting, and design. From growing your list with a custom designed pop-up, to optimizing flows, and sending your campaigns out on schedule, we'll grow your revenue and craft emails your customers are excited to open.

Base: Monthly Email Management

Designed for growing brands ready to take their email to the next level!

Up to 8 Email campaigns & 3 SMS campaigns per month

Conversion-focused copywriting & testing

Mobile-first designs built to optimize click through rate

Strategic audience segmentation

Pop-ups & quizzes to grow your list with intention

Detailed performance reporting & analytics dashboard

Foundational flow management

get started →
Summit: Monthly Email Management

For the brands with an established Email & SMS Marketing program.

Up to 12 Email campaigns & 5 SMS campaigns per month

Conversion-focused copywriting & testing

Mobile-first designs built to optimize click through rate

Strategic audience segmentation

Pop-ups & quizzes to grow your list with intention

Detailed performance reporting & analytics dashboard

Premium flow management

get started →
Klaviyo Setup & Automations

Create an automatic, revenue-generating system based on customer behavior.

Comprehensive auidt & roadmap tailored to your goals

Customer behavior analysis & purchasing patterns

Mobile-first designs built to optimize click through rate

Conversion-focused copywriting and A/B testing to drive results

Pop-up & quiz strategy and design

High-converting flows for key customer touchpoints

Build a reliable revenue system

let's flow together →

Save time with a purpose-built financial plan you can trust.

Eliminate manual data entry of your employees.

Automate approval flows for expenses based on your policies. Get flagged on out of policy expenses and streamline your expense management flow.

Bring your small business into the bright future now.

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Experience the future of business finance, today.

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Why Retention Marketing?

Discover how strategic retention marketing can turn one-time buyers into loyal repeat customers and fuel your most reliable revenue channel.

Increase Customer Lifetime Value

MAKE EVERY NEW CUSTOMER MORE VALUABLE

Retention marketing builds trust, encourages repeat purchases, and maximizes the value of every order.

Unlock Hidden Revenue

AUTOMATIONS THAT WORK AROUND THE CLOCK

Recover abandoned carts, re-engage lapsed customers, and generate passive revenue with high-performing email & SMS automations.

Grow With a Plan

YOUR RETENTION ROADMAP, BUILT FOR SCALE

Work with a team that actually understands your brand, and get a clear strategy tailored to your customer's journey.

Emails Your Customers Actually Want

ELEVATE YOUR BRAND EXPERIENCE

Conversion-focused from subject lines to CTAs. Clean, mobile-first design. Messaging that feels human (because it was written by one).

Hi! I'm Erica

I'm the founder and lead strategist at EA Digital, where I help outdoor and lifestyle brands turn one-time buyers into lifelong fans. With over a decade of experience in the outdoor industry, including leading Marketing & Retention at Rex Specs and Rumpl, I bring a deep understanding of what makes customers stick around.

I'm a total geek for the customer experience. I love digging into the data, optimizing every touchpoint, and finding smart, human ways to make your customers fall in love with your brand all over again. No spam, no noise—just emails your customers actually want to open.

Erica's Top 5:
Tips & FAQ's

FAQ's Intro.

How can we effectively use SMS and email to improve customer retention?

Businesses want to understand how these communication channels can be leveraged to keep customers engaged, promote repeat purchases, and build long-term relationships.

What are the best practices for crafting SMS and email content that drives engagement?

This involves questions about how to create compelling, relevant, and personalized messages that resonate with customers and encourage them to take action.

How frequently should we send SMS and email communications to avoid overwhelming customers?

Finding the right balance in communication frequency is crucial to avoid customer fatigue while maintaining a presence in their minds.

What metrics should we track to measure the effectiveness of our SMS and email campaigns in terms of customer retention?

Businesses need to identify which key performance indicators (KPIs) are most indicative of success, such as open rates, click-through rates, conversion rates, and customer lifetime value.

How can we segment our audience to ensure that our SMS and email communications are targeted and relevant?

Proper segmentation is essential for sending tailored messages that address the specific needs and preferences of different customer groups, thereby enhancing the effectiveness of retention efforts.

Iksplor Merino

"Erica has not only helped our company continue to grow and succeed but also feels like a part of the iksplor family.”

“Erica has been absolutely wonderful to work with, we can’t say enough good things about her and her work. We brought Erica on as we switched to Klaviyo and she made the intimidating transition seamless. She has created our workflows, segments, and new email content."

Kailey Tuthill
Co-Founder
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Expert Tips

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